INTERNATIONAL CONGRESS SAMAB
A bridge between craftsmanship and technology for the future of “Made in Italy”: a dialogue between institutions, industry, and innovation
- May 28th, 2026
- Palazzo Giureconsulti, at Piazza Mercanti n.2 | Milan, Italy
The 2026 International Congress leads into the new edition of the leading trade fair for fashion technologies
Following the success of the first edition of SAMAB – The Fashion Technologies Event, the roadmap to 2027 takes shape with a new strategic event.
In May 2026, Milan will host an International Congress dedicated to the technologies that are transforming production processes in the fashion industry.
This exclusive event, organized in collaboration with the Tecniche Nuove Group and the industry magazine Techno Fashion, and with the patronage of ANTIA – National Association of Fashion System Professionals, Confindustria Moda – Federazione Tessile e Moda and Iacde, will explore key topics related to innovation in the sector and will serve as a bridge to the second edition of SAMAB exhibition, scheduled for May 25 – 27, 2027, at Fiera Milano Rho.
The congress represents a real “stepping stone” : an opportunity to share knowledge, create synergies, and outline the strategic guidelines that will animate the next edition of the trade fair, in a two-year growth path that connects content, companies, and opportunities.
An exclusive appointment to explore the technological innovations that are transforming fashion production processes: from artificial intelligence to cobotics, and cybersecurity. A unique opportunity to gain insights from industry leaders driving change and to expand your professional network.
PROGRAM
A concrete and visionary discussion on the most current issues in the supply chain
La giornata è pensata come un palco internazionale di confronto tra imprese, associazioni, enti e professionisti, con l’obiettivo di stimolare una riflessione concreta sulle trasformazioni in atto nella filiera Moda-Tech.
Preview Program for the Day
Moderated by: Dott. Marc Sondermann
09:30 AM | Participant registration
10:00 AM | Welcome and opening
10:10 AM | Institutional roundtable
Focus on internationalization policies and promotion of “Made in Italy”, with the participation of Confindustria Moda, the Chamber of Fashion,
and other government institutions involved in promoting the Italian fashion system on global markets.
11:00 AM | Global scenario and trends – PricewaterhouseCoopers Business Services S.r.l.
11:20 AM | Industrial rountable
A discussion between industry leaders and expert market research consultants to analyze competitive challenges, market trends, and
development strategies for companies in the fashion system.
12:10 PM | Questions
12:25 PM | Technological Innovation roundtable
An industry roundtable focused on the sector’s competitive challenges and development strategies, and a discussion dedicated to technological innovation, with a focus on Big Data, Industry 4.0, Artificial Intelligence, and the integration of traditional and digital technologies into production processes. In particular, the BI-REX Competence Center’s presentation will offer concrete examples of AI applications in production processes, ranging from quality control to waste reduction, and extending to human-machine collaboration.
01:15 PM | Questions and greetings
01:30 PM | Networking lunch
AUDIENCE PROFILE
The Congress will welcome an extremely qualified and specialized audience, composed of leading professionals from all stages of the fashion technology supply chain. Expected participants include production managers, manufacturers, fashion designers, pattern makers, prototypists, and logistics and distribution managers.
These are figures who have chosen SAMAB in 2025 to:
› discover the latest technological innovations in the sector;
› establish direct contact with leading manufacturers and suppliers;
› share best practice, trends and strategies through conferences, seminars, and workshops;
› optimize their production processes thanks to cutting-edge solutions;
› explore partnership opportunities at both national and international levels.
Visitors’ participation will be by invitation or for a fee, through sponsors, associations, media partners, or organization
THE LOCATION
In the heart of Milan. At the center of events. At the center of connections that matter.
In the heart of the city, just a few steps from “Piazza Duomo”, Palazzo Giureconsultiis one of Milan’s most prestigious and versatile venues. With over 4,000 square meters spread over four floors, it offers elegant and technologically advanced spaces.
The features of the location:
› Strategic location: in the center of Milan, just a few meters from Galleria Vittorio Emanuele II, the location enjoys excellent connections with the M1, M2, and M3 metro lines, the main railway stations, and Milan Linate Airport.
› Versatile spaces: a blend of historic and modern settings, of various sizes and capacities to meet every organizational need;
› Evocative style: An elegant architectural complex overlooking the Duomo and the historic
Piazza deiMercanti provides the perfect setting for exclusive and prestigious event.
WHY BECOME A SPONSOR
High-level scientific and technological content
A platform for exchange among experts, companies, and researchers focused on key industry topics.
An opportunity to position yourself as a key player in fashion tech
Targeted sponsorship opportunities
An international environment
A meeting between manufacturers, buyers, and stakeholders to expand networks and discover global trends.
Our goal is to provide an international platform where companies, associations, institutions, and professionals can meet, exchange ideas, share experiences, and adopt practical solutions to transform the supply chain.
A concrete and visionary discussion on the most current issues in the fashion-tech supply chain that can contribute to the development of a more efficient, secure, and competitive sector.
We’ll send you all the information you need to sponsor the event and and evaluate your participation in SAMAB 2027 (Fiera Milano Rho, May 25–27, 2027) with special discounted rates
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