Communication tools

Promote and advertise your participation in SAMAB through the dedicated and effective communication tools we provide.

Free visibility for
SAMAB exhibitors

In addition to the event’s extensive communication campaign, every exhibiting company can benefit from a range of targeted and effective promotional tools, provided free of charge to increase its visibility.

Exhibitor Kit with free downloadable graphics
To help you make the most of your company’s participation in SAMAB 2027, we have created ready-to-use and customisable promotional materials.

Personalised digital invitation
You will be able to send your customers a personalised digital invitation featuring your company name and stand location, reminding them to visit you at the event.

Visibility on the event website
The regularly updated SAMAB website is visited by industry professionals and a highly qualified audience from across the sector’s supply chain. It is a valuable tool for planning a visit, requesting an online admission pass and discovering new qualified suppliers.

News for the media
An effective service that allows you to independently upload press releases, product news and images. You will receive an e-mail containing a link to your online page, where you can add your content. These promotional materials will be available to all website visitors and to the SAMAB Press Office

SAMAB
Logo&Banner

Official
Brochure

SAMAB 2025 photo grallery

Pictures of the conferences, exhibition booths and the public who attended SAMAB.

SAMAB Magazine

Stay up to date with the latest news and official press releases about SAMAB.

Today, at the SAMAB 2026 International Congress, the spotlight was on the manufacturing excellence of the Italian fashion supply chain: an industry worth €87.4 billion, including €40 billion generated by the apparel sector alone. The clothing manufacturing industry comprises nearly 37,100 active companies and employs more than 196,700 people

Discussions among institutions, industry leaders and innovation experts highlighted the strategic role of digital technologies in strengthening competitiveness, enhancing manufacturing processes and supporting the internationalization of the fashion manufacturing sector. SAMAB is already looking ahead to its next exhibition, scheduled to take place from 25 to 27 May 2027 at Fiera Milano Rho.

Read more »

Are you an exhibitor?

In 2025, Samab trade fair attracted over 3,000 visiting professionals from the world of fashion. An event that is set to become a biennial benchmark for the fashion industry.